Search engine marketing (SEM) is Internet marketing that promotes websites in search engine result pages (SERPs). When a company uses SEM to find prospects, it is typically buying paid search listings through Google AdWords, Yahoo Search Marketing and Microsoft adCenter. In 2022, American advertisers spent 616 billion dollars on search engine marketing. SEM is the…
Posts Tagged:business marketing tips
One of the best ways to increase the search ranking for a site is through Search Engine Optimization (SEO). SEO gets more hits for a website by helping it rank higher in the search engine results, increasing your traffic and prospects, by being more easily found. SEO is a method of improving traffic to your…
A little background… as the number of websites on the Web increased in the 1990s, search engines were created to help people find information quickly. Search engines developed business models to finance their services, such as pay per click (PPC) programs offered by Goto.com in 1998 – when we began buying these advertisements for clients.…
Well, here is how it is done at inQubator.net: Your inQubator pay-per-click search engine advertising campaign is set up and managed for optimal results and maximum sales. We handle the details including campaign creation, daily management, continued strategic optimizations and monthly reporting. inQubator Keyword Research We do exhaustive keyword research on your business, industry, competitors…
Powerful web design can turn prospects into customers. InQubator combines distinctive, innovative web design with state-of-the-art technology. The result is a striking website that shapes the user experience and establishes your credibility. InQubator provides Internet consulting, Web marketing strategies, design, development and programming. We begin each project by assessing your needs, objectives, budget and schedule.…
There are what seem like a thousand different elements that make up an Adwords campaign. The broad elements are; budget, cost-per-click, keyword, and targeting settings. How do they influence your ad performance according to the folks at Google? Budget: The amount you’re willing to spend on an ad campaign over a period of time Cost-per-click:…
Why is Web Video a great idea for your business? Imagine being able to give your ‘elevator speech’ about your company to prospects looking for a business – just like yours. We ALWAYS recommend hosting your video on YouTube. Why? Because Google owns it, so they help you ‘get found’. Having the appropriate information about…
We work with a lot of business owners from coast to coast, and we always encourage them to take part in their Website Business Video. Their passion always seems to percolate up in the presentation and persuade in way that a ‘spokesmodel’ never can. That special personal contact has so much power with a prospect…
1. Keep Adding Something New Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information. 2. Become a Valuable…
Here is a great quote to inspire and motivate the aspiring entrepreneur (maybe you or someone you know?) from Steve Jobs, Co-founder and Chief Executive Officer of Apple. Quote: “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other…
